A new path to the EVE universe will arrive in tomorrow's patch. To alleviate some inevitable confusion, check out this link–a FAQ about the new EVE Launcher.

EVE Launcher – EVElopedia
wiki.eveonline.com
When starting the game, the Launcher will start up and automatically update itself and the EVE Online client if there is patch available. Once the client is ready, you can start the game by clicking the Play button in the lower right corner, or press Enter on your keyboard. The Launcher will then t…