"We build a social engine that people actually love, hate, despise each other, love each other, backstab each other, and play the good Samaritan. People know each other, and there is this history. They feel a big emotional attachment to that…"

The secret to EVE Online 's success: it's all bottom-up
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In fact, he says, the big lesson of 2011 for the company was that hubris doesn't pay. "We've just got to make sure that we don't take our success for granted, which I think is where we ended up as we were going through last year. We could do anything; it didn't matter what it was. It would work. I t…