Also more information can be found over at Nvidia here: http://blogs.nvidia.com/?p=11368

Dev Blog: Nvidia Video Card for PLEX Offer
community.eveonline.com
We’re delighted to offer an opportunity for pilots to enhance their EVE experience in a very direct way by translating a portion of their in-game wealth into a high-end DirectX 11 video card via our highly successful PLEX mechanism. Our Fanfest tickets for PLEX option has allowed dedicated pilots to…