The offer announced at Fanfest 2012 in the CCP Presents keynote is now live. One hundred Nvidia GTX 560 graphics cards are available for PLEX on a “first come first serve” basis from the EVE Online Account Management page.

This means that if you are really good at EVE and have a lot of ISK stocked up, you can turn that ISK into PLEX and then into a brand new graphics card.

Please check out this dev blog for further details.